“To all who come to this happy place: Welcome. Disneyland is your land. Here age relives fond memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America, with the hope that it will be a source of joy and inspiration to all the world.”
—Walter E. Disney, July 17, 1955, 4:43pm
Disneyland was dedicated on July 17, 1955, and still widely referred to by that name, and it is the only theme park to be designed and built under the direct supervision of Walt Disney.
In 1998, the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex.
Construction began in 1954 and the park was unveiled during a special televised press event on the ABC Television Network on July 17, 1955.
The first week Disneyland was open, there were a number of crises, and they handled in a completely unnoticeable fashion. Disney, in my opinion, is based around bringing happiness and joy to people through experience, perfection and attention to detail.
My favorite part about disneyland is the attention to detail. Walt Disney was such a magical person with a dash of PR professional.
Everything from the walkways to the trash cans is “perfect”.
Walt originally designed the park so when you pass from land to land, you don’t see the others. If you where in Liberty Square, you can’t see Fantasyland, trees, buildings and distractions like the water wheel, the noise keeps you from looking to your left and seeing the other lands.
Walt Disney wanted to create the effect of leaving the outside world and enter a new world of Fun and Fantasy…(this does exclude the front gate, but once you cross the giant tunnel into Disneyland, you can’t see out)
There is at least one Hidden Mickey in each ride.
As you travel to a different land notice the ground. It slowly changes from bricks to pebbles, stones to bricks, etc. to suit the land you’re going to. This is done to subliminally enhance the park experience.
Each theme in every land applies to every part of the land. from the color of the ground to the music played and even to the color and shapes of the trash cans.
They give free balloon replacements to keep customers happy and satisfied.
They replant the giant Mickey flowers 9 times per year.
Anything that doesn’t fit in is hidden: cameras, speakers, etc. are all camouflaged
1313 S. Harbour Blvd. The 13th letter of the alphabet is “M”, M.M.(Mickey Mouse)=1313
They did some market research when they first opened and gave out free candy bars and monitored how many steps it took for the average person to throw their trash on the ground. It was 27 steps. Now they place each of the trash cans 27 steps apart.
All their paint colors are custom made for Disney
And these are just a few things that they do to make sure they keep their image as the happiest place on earth.
This attention to detail is what I think makes Disney what they are, it is the basis of their brand and it brings a new understanding to why this is so important in all PR.
visit disney.com for more details
or you can google search disneyland secrets and get tons of hidden details.